Build a sports marketplace for new and used gear
Bring shops, brands and riders together on one Shopify store. Sell new and second-hand bikes, rackets, skis and fitness equipment, with the fields, offers and pickup options sports buyers expect.
MyNextBike: GMV up 3.5x in 2 years · 3,000+ sellers imported at launch
Sports gear needs more than a product title
A buyer looking for a road bike filters by frame size, wheel size, groupset and condition before price. Create product fields for exactly that, make the important ones required, and let shoppers filter by them on your store.
| Sport | Fields sellers fill in |
|---|---|
| Cycling | Frame size, wheel size, frame material, groupset, e-bike battery, condition |
| Racket sports | Head size, weight, grip size, string pattern |
| Winter sports | Length, flex, binding type, season |
| Golf | Club type, loft, shaft flex, hand |
| Fitness | Max load, dimensions, power supply |
Everything a sports marketplace needs
Shops and individuals on the same platform
Bike shops sync their catalog from Shopify or WooCommerce; riders list a single bike from their phone.
Make an offer
Negotiation is normal on used gear. Buyers propose, sellers accept or counter.
Local pickup and delivery
Big items like bikes ship at flat rates per region or are collected locally.
Messaging
Buyers ask about wear and sizing before they commit.
Seller approval
Review shops and sellers before they list, and approve listings.
Commission and payouts
Take a commission per sale and pay sellers automatically.
Case study: MyNextBike
MyNextBike is the UK's leading platform for second-hand bikes and e-bikes, founded in London in 2021. It started on off-the-shelf tools that could not scale, then moved to Garnet, imported 3,000+ sellers and launched within days.
| Metric (2 years on Garnet) | Change |
|---|---|
| Gross merchandise value | +350% (3.5x) |
| Sellers | +107% |
| Product listings | +155% |
"We started our marketplace with on-the-shelf tools and quickly understood that they won't scale with our business. Garnet Marketplace was the right partner to provide a seamless onboarding flow."Matthew Coulthard, CEO, MyNextBikeRead the MyNextBike case study
More sports marketplace models
- Club and team shops: clubs sell kit and merchandise from several suppliers.
- Gear rental: rent bikes, skis or kayaks with a Shopify booking app. See Rental.
- Events and experiences: sell race entries, camps and lessons. See Travel & Events.
Frequently Asked Questions
Got questions about building a sports marketplace? We have answers.
Ask a QuestionHow do I start a sports marketplace?
Start with one sport and one community, recruit local shops and active sellers before launch, and define the fields buyers filter by. Then add Garnet to a Shopify store.
How do used bike marketplaces build trust?
With detailed listings, required photos, buyer–seller messaging and seller approval. Some add a paid inspection step through warehouse mode.
Can bike shops sync their stock?
Yes. Shops on Shopify, WooCommerce, PrestaShop and other platforms connect their store, and stock updates in real time.
How are bikes shipped?
Sellers set flat rates per region, use live carrier rates for boxed bikes, or offer local pickup.
Build the place your sport's community buys and sells
Install Garnet on your Shopify store and onboard your first shops and riders this week.
