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Famous marketplaces

60 real-world online marketplaces — successes and cautionary tales — with their status, model, GMV and what each is known for. Filter and sort below.

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Temu homepage
Temu logoTemuActive
Ultra-cheap, direct-from-China goods marketed under "Shop Like a Billionaire" and backed by a multi-billion-dollar ad blitzhorizontal-b2c · B2C · $70.8B/yr est · China · founded 2022Ankorstore homepage
Ankorstore logoAnkorstoreActive
Europe's largest B2B wholesale marketplace connecting independent brands with local retailers, with low minimum orders and 60-day payment termsb2b-wholesale · B2B · $1.3B/yr est · France · founded 2019Faire homepage
Faire logoFaireActive
Online wholesale marketplace connecting independent retailers with makers, with risk-free buying (Net 60 terms and free returns on first orders)b2b-wholesale · B2B · $3B/yr est · United States · founded 2017OnBuy homepage
OnBuy logoOnBuyActive
A seller-first Amazon alternative that never competes with its own sellers and pays shoppers cashback on every purchasehorizontal-b2c · B2C · $200M/yr · United Kingdom · founded 2016Amazon Business homepage
Amazon Business logoAmazon BusinessActive
Bringing Amazon's consumer-grade convenience to procurement — business-only pricing, quantity discounts, tax-exempt purchasing, and multi-user accounts with approval workflowsb2b-wholesale · B2B · $60B/yr · United States · founded 2015Pinduoduo homepage
Pinduoduo logoPinduoduoActive
Team/group buying and gamified discounts that unlock lower prices when friends buy togetherhorizontal-b2c · B2C/B2B · $54.7B/yr est · China · founded 2015Shopee homepage
Shopee logoShopeeActive
Mobile-first, gamified "shoppertainment" marketplace that dominates Southeast Asiaregional-champion · B2C/C2C · $127.4B/yr · Asia (ex-China) · founded 2015StockX homepage
StockX logoStockXActive
The "stock market of things" bid-ask marketplace with mandatory physical authentication of every item before it ships to the buyer.resale-recommerce · C2C/B2C · $2.1B/yr est · United States · founded 2015Back Market homepage
Back Market logoBack MarketActive
The world's largest pure-play marketplace for professionally refurbished electronics, with vetted refurbishers, mandatory warranties, and a strong anti-e-waste mission.resale-recommerce · B2C/B2B · $3.5B/yr · France · founded 2014Jet.com homepage
Jet.com logoJet.comDefunct
SmartCart dynamic pricing that got cheaper as your basket grew — an attempt to out-price Amazonhorizontal-b2c · B2C · $1B/yr est · United States · founded 2014ManoMano homepage
ManoMano logoManoManoStruggling
Europe's leading pure-play marketplace dedicated to DIY, home improvement and gardeningvertical-niche · B2C/B2B · $1.1B/yr est · France · founded 2013Mercari homepage
Mercari logoMercariActive
Japan's dominant mobile-first C2C flea market app for secondhand goodsresale-recommerce · C2C · $7.4B/yr est · Asia (ex-China) · founded 2013Upwork homepage
Upwork logoUpworkActive
The world's largest freelance services marketplace, born from the Elance + oDesk merger, matching businesses with skilled freelancers for hourly and project-based work.services-gig · B2B/B2C · $4.06B/yr · United States · founded 2013Carousell homepage
Carousell logoCarousellActive
Mobile-first, snap-to-sell secondhand marketplace that made listing a used item as easy as taking a photoc2c-classifieds · C2C/B2C · $336M/yr est · Asia (ex-China) · founded 2012Jumia homepage
Jumia logoJumiaStruggling
Being branded the "Amazon of Africa" — the first African tech company on the NYSE, running a pan-African marketplace plus its own logistics and JumiaPayregional-champion · B2C/B2B · $721M/yr · EMEA · founded 2012Lazada homepage
Lazada logoLazadaActive
LazMall — a curated, brand-authenticity marketplace for Southeast Asia, backed by Alibaba's logistics and techregional-champion · B2C/B2B · $20.1B/yr est · Asia (ex-China) · founded 2012Depop homepage
Depop logoDepopAcquired
Social, mobile-first Gen-Z fashion resale where secondhand shopping feels like scrolling a feedresale-recommerce · C2C/B2C · $620M/yr · United Kingdom · founded 2011MyDeal homepage
MyDeal logoMyDealDefunct
Australia's pure-play home, furniture and garden marketplace; acquired by Woolworths then wound downhorizontal-b2c · B2C · $180M/yr est · Australia · founded 2011Poshmark homepage
Poshmark logoPoshmarkAcquired
Social resale — sharing closets, following sellers, and live "Posh Party" shopping eventsresale-recommerce · C2C/B2C · $1.63B/yr · United States · founded 2011The RealReal homepage
The RealReal logoThe RealRealActive
Expert in-house authentication of pre-owned luxury goodsresale-recommerce · B2C/C2C · $2.1B/yr · United States · founded 2011ASOS Marketplace homepage
ASOS Marketplace logoASOS MarketplaceDefunct
Curated vintage and independent boutique fashion sold from virtual market stalls inside the ASOS ecosystemresale-recommerce · B2C/C2C · n/a · United Kingdom · founded 2010Coupang homepage
Coupang logoCoupangActive
Rocket Delivery — an owned end-to-end logistics network delivering dawn/same-day and guaranteed next-day, even on orders placed seconds before midnighthorizontal-b2c · B2C/B2B · $30.3B/yr est · Asia (ex-China) · founded 2010Fiverr homepage
Fiverr logoFiverrActive
Productized freelance "Gigs" — fixed-price digital services that famously started at $5services-gig · B2B/B2C/C2C · $1.07B/yr · EMEA · founded 2010Snapdeal homepage
Snapdeal logoSnapdealStruggling
Value-focused horizontal marketplace for non-metro India; once a top-3 Indian e-commerce player that collapsed after a failed Flipkart mergerhorizontal-b2c · B2C · $45M/yr est · Asia (ex-China) · founded 2010Trendyol homepage
Trendyol logoTrendyolActive
Turkey's dominant horizontal marketplace, Alibaba-backed, with its own logistics (Trendyol Express) and quick-commerce arm (Trendyol Go)horizontal-b2c · B2C/C2C · $14.0B/yr · EMEA · founded 2010Beyond the Rack homepage
Beyond the Rack logoBeyond the RackDefunct
Members-only flash sales on designer and brand-name fashion at up to 80% off — the largest free Canadian private shopping clubresale-recommerce · B2C · $133M/yr est · Canada · founded 2009Tokopedia homepage
Tokopedia logoTokopediaAcquired
Indonesia's homegrown 100% third-party marketplace that democratized commerce across the archipelago, now merged with TikTok Shopregional-champion · B2C/C2C · $24.6B/yr est · Asia (ex-China) · founded 2009Vestiaire Collective homepage
Vestiaire Collective logoVestiaire CollectiveActive
Authenticated pre-owned luxury fashion with a circular-fashion mission that banned fast fashion from its platformresale-recommerce · C2C/B2C · $1.1B/yr est · France · founded 2009Walmart Marketplace homepage
Walmart Marketplace logoWalmart MarketplaceActive
The largest US retailer's third-party marketplace and the leading Amazon challenger, bundling Walmart Fulfillment Services (WFS) and Walmart Connect ads on top of 255M+ weekly shoppershorizontal-b2c · B2C/B2B · $15B/yr est · United States · founded 2009Airbnb homepage
Airbnb logoAirbnbActive
Peer-to-peer short-term home rentals — the marketplace that turned spare rooms and whole homes into bookable lodging worldwideservices-gig · B2C/C2C · $82B/yr est · United States · founded 2008Shein homepage
Shein logoSheinActive
Ultra-fast-fashion powered by a real-time, on-demand small-batch supply chain that launches thousands of new SKUs dailyvertical-niche · B2C/B2B · $38B/yr est · China · founded 2008TaskRabbit homepage
TaskRabbit logoTaskRabbitAcquired
On-demand local labor for furniture assembly, mounting, moving and errands — the gig platform IKEA bought to assemble its flat-pack furnitureservices-gig · B2C/C2C · $75M/yr est · United States · founded 2008Vinted homepage
Vinted logoVintedActive
Buyer-pays-fees C2C secondhand fashion resale — Europe's largest peer-to-peer used-clothing marketplaceresale-recommerce · C2C/B2C · $11.7B/yr est · EMEA · founded 2008Zalando homepage
Zalando logoZalandoActive
Europe's largest online fashion and lifestyle platform, evolving from a first-party retailer into an open marketplace via its Partner Program and Connected Retailvertical-niche · B2C/B2B · $19.0B/yr est · EMEA · founded 2008Flipkart homepage
Flipkart logoFlipkartAcquired
Pioneering Indian ecommerce with Cash on Delivery, No Cost EMI, and the blockbuster "Big Billion Days" festive salehorizontal-b2c · B2C/B2B · $8.5B/yr · Asia (ex-China) · founded 2007Gumtree Australia homepage
Gumtree Australia logoGumtree AustraliaActive
Australia's dominant free general classifieds site for second-hand goods, cars, jobs and rentalsc2c-classifieds · C2C/B2C · n/a · Australia · founded 2007Catch.com.au homepage
Catch.com.au logoCatch.com.auDefunct
Australia's pioneering daily-deal "flash sale" retailer that grew into a general-merchandise marketplace, bought by Wesfarmers and wound down in 2025horizontal-b2c · B2C · $150M/yr est · Australia · founded 2006Kogan.com homepage
Kogan.com logoKogan.comActive
Australia's largest pure-play online retailer, blending cheap private-label electronics with a fast-growing third-party marketplacehorizontal-b2c · B2C/B2B · $614M/yr est · Australia · founded 2006Leboncoin homepage
Leboncoin logoLeboncoinActive
France's dominant generalist classifieds site — hyper-local peer-to-peer listings for anything from used goods to cars, property and jobsc2c-classifieds · C2C/B2C/B2B · $29B/yr est · France · founded 2006Notonthehighstreet homepage
Notonthehighstreet logoNotonthehighstreetAcquired
A hand-curated UK marketplace of small creative businesses, famous for personalised and bespoke giftshandmade-craft · B2C · $145M/yr est · United Kingdom · founded 2006Etsy homepage
Etsy logoEtsyActive
The global marketplace for handmade, vintage, and craft-supply goods sold by independent makershandmade-craft · C2C/B2C · $11.9B/yr · United States · founded 2005Kijiji homepage
Kijiji logoKijijiActive
Canada's dominant local classifieds site — the de facto Craigslist of Canada, strongest in used cars and rental real estatec2c-classifieds · C2C/B2C/B2B · n/a · Canada · founded 2005SSENSE homepage
SSENSE logoSSENSEActive
Curated luxury-meets-streetwear discovery with editorial content for millennial and Gen Z shoppersvertical-niche · B2C · $949M/yr est · Canada · founded 2003Gumtree homepage
Gumtree logoGumtreeActive
Free local classified ads for second-hand goods, cars, jobs and flats across the UKc2c-classifieds · C2C/B2C/B2B · n/a · United Kingdom · founded 2000PriceMinister homepage
PriceMinister logoPriceMinisterDefunct
France's pioneering C2C general marketplace — a trusted third-party intermediary for new and second-hand goods, especially used books and mediahorizontal-b2c · C2C/B2C · $400M/yr est · France · founded 2000Alibaba (Taobao/Tmall) homepage
Alibaba (Taobao/Tmall) logoAlibaba (Taobao/Tmall)Active
B2B wholesale sourcing plus the Singles' Day (11.11) shopping festival, the world's largest 24-hour retail eventb2b-wholesale · B2B/B2C/C2C · $1.1T/yr est · China · founded 1999Allegro homepage
Allegro logoAllegroActive
Poland's dominant general marketplace, out-competing Amazon on home turf with the Allegro Smart! free-delivery membershiphorizontal-b2c · B2C/C2C/B2B · $16B/yr est · EMEA · founded 1999Bol homepage
Bol logoBolAcquired
The dominant general merchandise marketplace of the Netherlands and Belgium, born as a Dutch online bookstore and now owned by grocery giant Ahold Delhaizehorizontal-b2c · B2C/B2B · $6.4B/yr est · Netherlands · founded 1999eBay Australia homepage
eBay Australia logoeBay AustraliaActive
Australia's dominant general online marketplace, the one country where it still out-ranks Amazonc2c-classifieds · C2C/B2C/B2B · n/a · Australia · founded 1999Marktplaats homepage
Marktplaats logoMarktplaatsActive
The dominant Dutch online classifieds site where nearly the whole country buys and sells second-hand goodsc2c-classifieds · C2C/B2C · n/a · Netherlands · founded 1999Mercado Libre homepage
Mercado Libre logoMercado LibreActive
The "Amazon of Latin America" — a marketplace fused with the Mercado Pago fintech and Mercado Envíos logistics network into one dominant regional ecosystemhorizontal-b2c · B2C/C2C/B2B · $65B/yr · Latin America · founded 1999Boo.com homepage
Boo.com logoBoo.comDefunct
The iconic dot-com-bust fashion e-tailer that burned ~$135M in 18 monthsvertical-niche · B2C · n/a · United Kingdom · founded 1998Cdiscount homepage
Cdiscount logoCdiscountAcquired
France's homegrown value-first general marketplace and the Octopia marketplace-as-a-service that powers ithorizontal-b2c · B2C/B2B · $2.54B/yr est · France · founded 1998JD.com homepage
JD.com logoJD.comActive
First-party inventory sold direct, delivered by JD's own nationwide in-house logistics network (asset-heavy, the opposite of Alibaba)horizontal-b2c · B2C/B2B · $630B/yr est · China · founded 1998Rakuten homepage
Rakuten logoRakutenActive
Japan's leading online marketplace fused with the Rakuten Points loyalty and financial-services ecosystemhorizontal-b2c · B2C/B2B · $40B/yr est · Asia (ex-China) · founded 1997IndiaMART homepage
IndiaMART logoIndiaMARTActive
India's largest B2B marketplace, connecting SME buyers and suppliers via a lead-generation and supplier-subscription model rather than a per-transaction take rateb2b-wholesale · B2B · n/a · Asia (ex-China) · founded 1996Craigslist homepage
Craigslist logoCraigslistActive
Free, hyper-local online classified ads wrapped in a deliberately minimalist, text-only interfacec2c-classifieds · C2C/B2C · n/a · United States · founded 1995eBay homepage
eBay logoeBayActive
Pioneering online auctions and person-to-person bidding for secondhand goods and collectiblesc2c-classifieds · C2C/B2C/B2B · $79.6B/yr · United States · founded 1995Amazon homepage
Amazon logoAmazonActive
The "everything store" — the world's largest third-party marketplace powered by Fulfillment by Amazon (FBA) and Prime.horizontal-b2c · B2C/B2B/C2C · $638B/yr · United States · founded 1994Fnac homepage
Fnac logoFnacActive
France's leading cultural-goods retailer whose marketplace lists third-party sellers side by side with Fnac's own catalog across tech and culturehorizontal-b2c · B2C/C2C · $8.6B/yr est · France · founded 1954

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