Vegan America

Industry: Plant-based products
Country: USA
Model: B2C
Webpage: https://vegan-america.com/

Founded in the USA, Vegan America is the leading online marketplace for plant-based products from multiple industries (e.g., food, cosmetics, fashion).

Key Figures

Vendors

100+

Products

5K+

Average products per vendor

~50

Jonathan Faran

CEO & Co-founder Francois is a ‘yes-man’, super communicative, and always open to discuss technical of business topics. And the solution they offer is really a no-brainer for vendors: in 20min, and for free, they get a new sale channel, so onboarding is super easy.

Project

As a newly launched venture, Vegan America needed to deploy a fully professional marketplace in record time and with minimal capital investment. Instead of pursuing heavy development or long implementation cycles, the team chose Garnet Marketplace as the ideal partner to accelerate their go-to-market.

Together, we successfully launched the marketplace:

Ultra fast launch: full marketplace deployed in less than 2 weeks
Highly cost-efficient: 100x more affordable than major marketplace platforms
Advanced customization: rapidly adapted to meet marketplace and vendor requirements (e.g., basket split per vendor, display of free-shipping thresholds)
Strong collaboration and communication: a team fully committed to co-creating success
Very short learning curve for marketplace administrators

Since implementation, Vegan America has successfully onboarded 10-20 vendors per week, enabled by:

Garnet powerful API integrations, enabling seller already on e-commerce platforms to connect in less than 20 minutes
A vendor interface similar to Faire.com, offering an intuitive experience for US-based sellers
A wide range of vendor-centric features (e.g., integrated messaging, analytic dashboard)

@Garnet 2025 Pantone Technology Europe B.V. KVK 96259450 Amsterdam, Netherlands