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Vegan America

Industry
Plant-based products
Country
USA
Model
B2C
Webpage
https://vegan-america.com/

Founded in the USA, Vegan America is the leading online marketplace for plant-based products from multiple industries (e.g., food, cosmetics, fashion).

Key Figures

Vendors

100+

Products

5k+

Products per vendor

~50

Jonathan Faran profile picture

Jonathan Faran

CEO & Co-founder We are glad to have found Garnet. Francois is a true ‘yes-man and super communicative. The solution itself is super intuitive, and from a vendor's perspective, it's a no brainer: in just 20min, and for free, they gain access to a new sale channel.

Project

As a newly launched venture, Vegan America needed to deploy a fully professional marketplace in record time and with minimal capital investment. Instead of pursuing heavy development or long implementation cycles, the team chose Garnet Marketplace as the ideal partner to accelerate their go-to-market while maintenaing full flexibility for future growth.

Garnet offered the perfect balance of speed, cost efficiency, and customization, enabling Vegan America to focus on building its community and vendor relationships rather than managing complex technology. Together, we succesffuly launched the marketplace with :

  • Ultra fast launch: full marketplace deployed in less than 2 weeks
  • Highly cost-efficient: 100x more affordable than major marketplace platforms
  • Advanced customization capabilities: rapid implementation of features tailored to vendor and customer needs (e.g., basket split per vendor, display of free-shipping thresholds)
  • Strong collaboration and communication: a team fully committed to co-creating success
  • Intuitive experience: a very short learning curve for marketplace administrators and vendors

Since launch, Vegan America has achieved strong early traction, onboarded 10-20 new vendors every week. A pace made possible by Garnet ecosystem of tools and vendor-friendly workflows:

  • Powerful API integrations, enabling seller already on e-commerce platforms to connect in less than 20 minutes
  • Familiar, intuitive vendor interface similar to Faire.com, offering and intuitive experience for US-based sellers
  • Complete suite of vendor-centric features (e.g., integrated messaging, analytic dashboard)
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