THE GO-TO
Results: 150+ vendors migrated in 1 month, 20% operational efficiency improvement
- Industry
- Gift
- Country
- United Kingdom
- Model
- B2C
- Webpage
- https://thegoto.com/
Based in the United Kingdom, THE GO-TO is the destination for elevated gifting, offering a curated collection of unique and inspired gifts from over 150 brands worldwide.
Key Figures
Brands
150+
SKUs per brand
25
Victoire Tardy-Joubert
Founder & CEO at THE GO-TOI was very skeptical about doing another migration just six months after the last one, right before our Q4 peak. But compared to our first migration, this was the easiest thing I’ve ever seen: everything switched on the day we went live, and some of our vendors still haven’t realized we changed platforms. Before, I was the only one on the team who could operate our marketplace software. Now the whole team can import products, adjust payouts and handle vendors without me. If you don’t want to worry about this part of your business anymore, you have to go with Garnet.
Project
THE GO-TO is a luxury gifting marketplace, offering curated, unique gifts from designers and artisans around the world. After 2 previous marketplace providers, including a migration completed just six months earlier, the team learned that their current provider was shutting down, which forced them to find another solution right before the Q4 peak season.
Through this partnership, Garnet:
- Managed the full end-to-end migration of 150+ vendors, including all their products, inventory, e-commerce integrations, Stripe accounts and shipping settings.
- Improved synchronization, with prices, stock and product imports now updated instantly instead of with the delays of previous tools.
- Improved shipping quotes at checkout, ending the customer over- and under-charging that was hurting conversion rates and vendor margins.
- Provided an intuitive platform that the whole operations team can now use, where the previous tool was so complex that only one expert user could operate it.
Thanks to this partnership, THE GO-TO (i) completed its migration in just 1 month and was fully operational on go-live day, (ii) its operations team got up to speed very quickly, (iii) the business achieved a 20% operational efficiency improvement, (iv) and its CEO can now step back from day-to-day operations to focus on more strategic priorities.
Book a meeting with us
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