Garnet gives you the multi-vendor backend to run a B2C marketplace on Shopify: many sellers, one storefront, one checkout, and automated payouts to every vendor.
Book a demoA B2C marketplace platform is the software that lets one operator host many sellers who sell directly to consumers, under a single storefront and checkout. Garnet Marketplace, a Shopify multi-vendor marketplace app, turns your existing Shopify store into exactly that: vendor accounts, split orders, commissions, and automated payouts, with no custom code.
Running a B2C marketplace requires balancing 2 different needs. On one side, sellers expect a simple interface and fast onboarding, often while continuing to use their own existing tools and stores. On the other side, customers expect a smooth, reliable shopping experience on the marketplace website.
Garnet focuses on removing friction for sellers. We make sure that joining your platform is a no brainer, that they can open a new sales channel in only minutes.
Garnet supports both curated and open marketplace models.
Includes:
Scale from a handful of curated sellers to an open marketplace.
Learn moreMaintain product quality and protect your marketplace brand.
Includes:
Keep the process efficient while maintaining quality standards.
Learn moreSimplify vendor onboarding and inventory management with native integrations.
Includes:
Custom integrations can be developed for ERP systems or industry-specific software.
Learn moreCentralize payout operations and define how sellers are paid.
Includes:
Trigger payouts based on payment confirmation, refund period, or scheduled dates.
Learn moreHandle multi-vendor orders from a single checkout experience.
Includes:
Customers checkout once, vendors receive only their portion of the order.
Learn moreMonitor marketplace performance with consolidated reporting views.
Includes:
Make data-driven decisions with clear insights into your marketplace activity.
Learn moreGarnet is designed to reduce friction at every stage of onboarding:
The platform is designed to accommodate both early-stage marketplaces and platforms operating at scale. As demand grows, the system continues to handle higher order volumes and concurrent users without requiring structural changes.
Support is handled internally by the Garnet team. When assistance is needed, you interact with people who understand online marketplace operations as well as the technical structure of the platform.
Documentation, in-app messaging, and direct communication channels are available to address setup questions, migrations, and day-to-day operational topics.
We have supported 200+ marketplace businesses, giving us strong insight into both the technical challenges and business realities of building and scaling marketplaces.
You will benefit from a solution shaped by field data rather than generic e-commerce assumptions.
The biggest b2c online marketplaces all run the same model: many independent sellers, one storefront, one checkout. Here is what a few of them look like, and what they have in common.
| Marketplace | What it sells | Scale signal |
|---|---|---|
| Amazon | General retail from independent sellers | Independent sellers are 60%+ of sales |
| Etsy | Handmade, vintage, and craft goods | 86.5M buyers, 5.6M sellers (Dec 2025) |
| Walmart Marketplace | General retail, third-party sellers | Expanding seller base on top of retail |
| MadeIt (built on Garnet) | Australian handmade goods | 800+ artisans, run by a team of 2 |
Independent sellers now account for more than 60% of everything sold on Amazon, and Etsy ended 2025 with 86.5 million active buyers. You do not need that scale to start. MadeIt, an Australian handmade marketplace, runs on Garnet with 800+ artisans managed by two people. Want more? See more multi-vendor marketplace examples.
Garnet supports a wide range of B2C marketplace models. Whether you are building a niche platform or a multi-category marketplace, Garnet adapts to your business requirements.
Marketplaces dedicated to craftsmanship and creativity, where makers, artisans, and independent labels offer original handmade items, small-batch creations, or exclusive collections directly to consumers.
Marketplaces built around hobbies and lifestyle interests, bringing together enthusiasts with brands or individuals offering specialized equipment and gear related to sports, leisure, or personal passions.
Marketplaces focused on proximity and community, enabling local shops, producers, and independent retailers to sell online while reinforcing short supply chains and regional economic activity.
A B2C marketplace solution has to do five jobs that a single-seller store does not. Here is how each maps to Garnet, the multi-vendor marketplace app for Shopify. For a wider view, compare the best marketplace platforms or browse general marketplace software.
| What a B2C marketplace needs | What Garnet provides |
|---|---|
| Many vendors under one storefront | Vendor accounts with application and approval workflows |
| One cart, one checkout | Shopify checkout, with orders split by vendor automatically |
| Pay each seller their share | Commissions plus automated payouts via Stripe, PayPal, Mollie |
| Let vendors keep their own tools | Sync from Shopify, WooCommerce, PrestaShop, API, or Sheets |
| Your brand, not a vendor's | White-label storefront and vendor portal, no code needed |
Pricing plans for marketplaces of all sizes.
Only for new and recent businesses
Pricing based on number of products
Pricing based on a revenue sharing model
Discover our most recent articles:
Your online marketplace strategy in the right order: build the platform, recruit vendors, then drive demand. A 2026 growth guide from 200+ marketplaces.
Master marketing for B2B & B2C marketplaces in 2026. Discover advanced strategies for SEO, Ads, LinkedIn ABM, and build a trust-driven ecosystem.
Understand tax and duty requirements for a B2C marketplace operating as Merchant of Record. Covers VAT, GST, sales tax, customs duties, and technical setup on Shopify.
Garnet is without doubt the best multivendor marketplace I've used. The platform is intuitive, simple and meets our needs perfectly. Customer support is always responsive and available.
App very useful as a marketplace. Simple intuitive, easy to manage and above all great support and quick attention by François. He helped us at all times and adapted the platform to our needs and new features for us.
After testing multiple apps, Garnet is the best marketplace app we have used. With their expertise, they've created an intuitive and simple solution (for us and vendors). Garnet is constantly improving their offering, releasing new features and their customer service is some of the best we have received.
Garnet was a breath of fresh air after struggling to get Webkul and other marketplace technologies set up. Garnet is incredibly easy to use for both me as the store owner and my vendors. It's getting new features nearly every week and constantly improving. So glad I found this app!
Garnet Marketplace is a new app but Francois is constantly updating and improving features. His customer service and integration support is next level. He responds to emails quickly and works closely with you to ensure the app is meeting your specific needs. The app is much simpler to set up and easier to navigate (for both ourselves and our vendors) than other marketplace apps we had trialled.
Garnet has been the easiest way to implement a multi-vendor marketplace into my Shopify store. Other marketplace apps like Webkul seemed so daunting to use, but with Garnet, the integration worked seamlessly with my store collections. My vendors have been able to easily track their sales with the user interface, and there was no code involved for getting the app up and running.
Having explored various multi-vendor marketplace solutions, ranging from Dokan to Shopify Multi-vendor, I can confidently say that none surpasses the excellence of Garnet. Garnet simplifies the vendor account setup, product addition, and payment process, creating a user-friendly environment that incentivizes vendors to join your platform. What sets Garnet apart is not only its exceptional...
We installed the Webkul Market Place app and it covers all the bases, however, it requires much time and experience. Along comes Garnet and everything is so much easier and better. François the developer is a good man who responds promptly when needed. I highly recommend the Garnet Marketplace app.
François and the team have been exceptional and really helped our marketplace grow into what it is today. Through this app we were able to build a scalable marketplace with all the functionality you can expect from any leading c2c marketplace.
Garnet provides an elegant UI that ensures a frictionless vendor experience helping marketplaces that supports ease in vendor acquisition. Garnet far surpasses competitors. The documentation is robust and clear. The support and communication offered by the Garnet team is stellar.
Garnet has been an absolute game changer for us as a Marketplace. Our team efficiencies have improved by 40% as there are such few issues and anything that pops up is dealt with swiftly.
Whenever I was missing a feature or needed something implemented in a different way, François thought with me and helped me find a solution. A truly flexible and collaborative approach.
We're working to set up a vertical marketplace and the team at Garnet has been extremely helpful and supportive. The tech is clean and the app has what is needed to support our use case!
Amazing customer service! I had questions about customizing fields for my store, I received a call right away and changes were made within days.
Easy to use. The team is very responsive and professional. So far they have everything I need to start my multivendor site.
After trying every marketplace app available, Garnet is definitely the best of them all. Francois is so helpful and has obviously experienced the pain-points himself which make the features even more credible. Best in market by a long shot.
Really happy with Garnet and the approach they take to the entire process. From the outset, nothing was too much trouble, out of regular hours support and a complete willingness to adapt to our needs. Highly recommend.
We switched to Garnet and our vendors are so much happier. Support team resolves issues within hours to days.
It's well built and free of errors. Excellent support. A stable and reliable app. A beautiful, user-friendly UX.
I had a chat with Paul and François about opening a marketplace and they were available immediately to answer all my questions and even set up a call to talk. Great service!
We tried several multi-vendor apps (Webkul etc) before finding Garnet. Most of the multivendor apps are so difficult for sellers to set up their accounts and list their items. Garnet marketplace is very easy to use as a business owner I wanted the seller UX to be straightforward and easy - and this is what Garnet provides. Francois and Paul are both amazing and helped me set up my market place within 24 hours and have been so supportive.
Ich habe Garnet genutzt und muss sagen, dass es eine super App ist! Das Team, der Support und alles, was dazugehört, sind klasse. Die App bietet viele Möglichkeiten, die im Vergleich zu vielen anderen Anbietern, bei denen alles 0815 ist, wirklich herausstechen. Paul hat mir sehr geholfen zu verstehen, wie die App funktioniert, und bei Fragen per E-Mail kam auch immer prompt eine Antwort mit einer Lösung oder einem Lösungsvorschlag.
We've been using Garnet Marketplace for just over a year, it is the most intuitive tool of its kind. Their team has been incredibly supportive from day one, helping us transform our store into a fully functional multi-vendor marketplace. Francois has been outstanding — quick to respond to any issues, open to feedback, and always willing to implement solutions that meet our needs.
Francois was amazing. He was able to help us with the configuration swiftly. And the app runs like silk now for us. Great add on for anyone seeking to sell others products like a mini Amazon.
Garnet multivendor marketplace has been everything I need it to be. I've tried other apps like WebKul and ShipTurtle, and I wasn't particularly impressed. Garnet values you, is constantly coming out with new features, has great support, and is pretty straight-forward.
Garnet always understand our needs as budding market places and approachable. Quick response time as well.
Great platform, founders are super communicative and willing to help.
Fantástica app para vender productos de diferentes vendedores. Atención al cliente muy rápida y eficaz por parte de François. Además, se adaptaron a nuestras necesidades incluyendo nuevas funcionalidades para nosotros.
If you have multi vendors, Garnet is hands-down the best app. The app is great, user-friendly, IT support is always on it. They're always making changes to best fit all the needs of our customers. I love this app.
The design and functionality look great! The founders are very helpful!
Very good customer service, they really listen to you and help you where it's needed. Recommend their app for any marketplaces out there and it's very fast to get up and running.
Unschlagbarer und herzlicher Support. Die beiden Gründer machen gemeinsam den Support und sind offen für jegliche Art von Fragen. Die App ist meiner Meinung nach die fortschrittlichste und derzeit beste Lösung für einen Online Marktplatz im europäischen Raum und darüber hinaus. Und sie werden immer besser. Weiter so!
Garnet has been a key part of our growth. The platform's integrations and customizations helped us solve critical industry challenges, particularly around logistics, and vendor onboarding. It's enabled us to scale significantly over the past 12 months (5x revenues). I highly recommend.
Working with Garnet has been great. Their interface is clear, straightforward, and easy for our sellers to navigate. Their team provides incredible customer service as they are prompt and accommodating to my specific needs. If I need a feature that doesn't exist, they're willing to provide custom work at reasonable prices or even for free. If you're building a marketplace on Shopify and want a partner who shows up and adapts with you, Garnet is the one I'd point you toward.
Got questions about B2C marketplace software? We've got answers!
Ask a QuestionA B2C (business-to-consumer) marketplace is an online store where many vendors sell directly to shoppers under one brand and one checkout. The operator runs the site, sets commissions, and pays each seller their share.
Amazon and Etsy are the best-known b2c online marketplaces. The model works because it grows the catalog without the operator holding stock, and it gives small sellers access to a bigger audience.
A B2C marketplace sells to individual consumers. A B2B marketplace sells to other businesses, usually with net terms, tiered pricing, quotes, and tax exemptions. The buyer, the pricing, and the checkout expectations are different.
Garnet runs both models on Shopify. If you sell to companies, look at our B2B marketplace software instead.
No. Custom b2c marketplace development can run into five or six figures and take months, because you are paying developers to build vendor accounts, payouts, and order splitting from scratch.
Garnet ships all of that as a no-code app on top of Shopify, so most operators launch in weeks and never touch code.
A hosted b2c marketplace solution on Shopify costs a Shopify subscription plus the Garnet subscription, billed monthly. There is no large upfront build fee.
That is a fraction of what a custom platform costs, so you can test the concept without spending tens of thousands upfront. Marketing to attract sellers and shoppers is usually the bigger ongoing cost.
Yes. Shopify handles one seller out of the box. Add Garnet and your store becomes a full b2c ecommerce marketplace: vendor onboarding, per-vendor listings, split orders, commissions, and automated payouts, all running on Shopify checkout.
Garnet is built to scale, with clients managing hundreds of thousands of products on the platform.
This is the core. Customers place all products into a single cart and complete checkout through Shopify's payment system. Garnet then automatically splits the order by vendor and lets you decide when vendors are paid (e.g. immediately, after delivery, once the refund period has ended).
Launch your multi-vendor marketplace today with Garnet. Built for B2C success on Shopify.
Install on Shopify
