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White Label Marketplace Software

Launch your proprietary marketplace platform instantly. We provide the enterprise-grade technology; you own the brand, the data, and the entire customer experience.

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The promise of Total Brand Cloaking

One of the biggest challenges when building an online marketplace is establishing trust, both with customers and with vendors.

On the customer side, trust is earned through a polished front-end website, high-quality products, great online presence, and strong customer relationship management (for example, handling refunds or returns smoothly).

On the vendor side, trust comes from credibility, consistency, and brand ownership. Garnet helps you build that trust by allowing you to fully white-label the platform, so vendors only see your brand, not third-party software.

By combining a user-friendly application with complete brand control, you create a professional, trustworthy environment that reassures vendors and strengthens long-term relationships.

Key Features

Full customization

Tailor every visible aspect of the marketplace to match your brand identity. No coding required.

Include:

  • Logos, colors, typography, and layouts
  • Vendor portal and customer-facing pages
  • Emails, notifications, and messages
  • Custom domains and URLs
  • Platform language and terminology

All customization is available without writing code.

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Administration control

Maintain full operational control over your online marketplace at every stage.

Include:

  • Approve or reject vendors and products
  • Define commission structures and pricing
  • Manage payouts, orders, and disputes
  • Configure shipping rules and workflows

Garnet gives marketplace operators complete visibility and control, even as vendors, products, and transactions grow.

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Powerful integrations

Connect Garnet with the tools you already rely on through our native integrations.

Include:

  • E-commerce: Shopify, WooCommerce...
  • Payments: Stripe, PayPal, Mollie
  • Emailing: Klaviyo, Brevo
  • Shippo: +40 global carriers

For specific requirements, our team can design and implement custom integrations tailored to your business needs.

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Why choose Garnet Marketplace?

1

A marketplace platform built to scale

Garnet is a modular marketplace solution designed to support both day-to-day operations and long-term growth. From MVP to enterprise scale, you can manage vendors, products, commissions, and orders from a single admin interface—without adding complexity as your marketplace grows.

Test your market, onboard sellers smoothly, adjust your commission models with confidence, and scale your operations at your own pace. Our platform is designed to stay simple for admins, vendors, and customers alike, with expert support available whenever you need it.


2

Built by marketplace operators

Garnet was created by people who have built and operated online marketplaces themselves.

François, Garnet's founder, faced the same challenges while building a marketplace for a major Asian electronics company. When no existing solution offered enough control, flexibility, or reliability, he built one from scratch. That marketplace later expanded to nine countries and contributed to a valuation exceeding $500M.

This real-world experience directly shapes how Garnet helps you manage operations, avoid common pitfalls, and drive sustainable marketplace growth.


3

Proven marketplace expertise

We have supported 200+ marketplace businesses across B2B, B2C and C2C models. This gives us deep insight into both the technical requirements and the business realities of building, launching, and scaling multi-vendor marketplaces.

When you choose Garnet, you're not just adopting software—you're partnering with a team that understands how successful marketplaces are built and run.


4

Human-first support

No chatbots. No ticket ping-pong.

Every time you contact Garnet, you speak directly with marketplace experts who know the product, the ecosystem, and the challenges you face. We're here to help you move forward quickly and confidently when it matters most.


5

Europe-based, globally available

Our headquarters are located in Amsterdam, the Netherlands. This allows us to share significant working hours with teams across Europe, the Americas, and other regions, ensuring smooth communication, faster responses, and reliable support wherever you operate.

Designed for Every Industry

Garnet supports a wide range of white-label marketplace models, across both physical and digital products. Whether you are building a niche platform or a multi-category marketplace, Garnet adapts to your business requirements.

Furniture

Marketplaces bringing together manufacturers, designers, and independent sellers offering home décor items, made-to-order furniture, or curated second-hand pieces.

Local commerce

Community-driven marketplaces designed to highlight local shops, nearby producers, and independent retailers, supporting short supply chains and neighborhood businesses.

Digital assets

Marketplaces dedicated to digital goods such as downloadable content, online training programs, music files, or software licenses, where delivery and access are fully digital.

Pricing

Pricing plans for marketplaces of all sizes.

Start up

For new businesses
For 6 months $150 /month

Business must be less than 1 year old

Contact us
What you get:
  • All features included
  • Unlimited vendors
  • No hidden costs
  • Up to 2k products

Scale

Most popular
Starting at $350 /month

Pricing based on number of products

Contact us
What you get:
  • All features included
  • Unlimited vendors
  • Pay per products
  • No hidden costs
  • Annual plan available

Partnership

Starting at % + $3000 /year

Pricing based on a revenue sharing model

Contact us
What you get:
  • All features included
  • Unlimited vendors
  • Unlimited products
  • No hidden costs
  • Revenue sharing model

Satisfied customers all around the world

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Without doubt the best

Customer: Fabien, Oody - France Garnet is without doubt the best multivendor marketplace I've used. The platform is intuitive, simple and meets our needs perfectly. Customer support is always responsive and available.
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Simple intuitive

Customer: Genís, Football Host - Spain App very useful as a marketplace. Simple intuitive, easy to manage and above all great support and quick attention by François. He helped us at all times and adapted the platform to our needs and new features for us.
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Best marketplace app we have used

Customer: Amplife® - United States After testing multiple apps, Garnet is the best marketplace app we have used. With their expertise, they've created an intuitive and simple solution (for us and vendors). Garnet is constantly improving their offering, releasing new features and their customer service is some of the best we have received.
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A breath of fresh air

Customer: Resident Artisan - United Kingdom Garnet was a breath of fresh air after struggling to get Webkul and other marketplace technologies set up. Garnet is incredibly easy to use for both me as the store owner and my vendors. It's getting new features nearly every week and constantly improving. So glad I found this app!
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Next level customer service and support

Customer: Rachael, The Cloth Stash - Australia Garnet Marketplace is a new app but Francois is constantly updating and improving features. His customer service and integration support is next level. He responds to emails quickly and works closely with you to ensure the app is meeting your specific needs. The app is much simpler to set up and easier to navigate (for both ourselves and our vendors) than other marketplace apps we had trialled.
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Easiest way to implement a multi-vendor marketplace

Customer: Eric, Twigs Paper - United States Garnet has been the easiest way to implement a multi-vendor marketplace into my Shopify store. Other marketplace apps like Webkul seemed so daunting to use, but with Garnet, the integration worked seamlessly with my store collections. My vendors have been able to easily track their sales with the user interface, and there was no code involved for getting the app up and running.
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None surpasses the excellence of Garnet

Customer: Sara, KarmaChic Marketplace - United States Having explored various multi-vendor marketplace solutions, ranging from Dokan to Shopify Multi-vendor, I can confidently say that none surpasses the excellence of Garnet. Garnet simplifies the vendor account setup, product addition, and payment process, creating a user-friendly environment that incentivizes vendors to join your platform. What sets Garnet apart is not only its exceptional...
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So much better

Customer: Tony, Organic Soda Pops - United States We installed the Webkul Market Place app and it covers all the bases, however, it requires much time and experience. Along comes Garnet and everything is so much easier and better. François the developer is a good man who responds promptly when needed. I highly recommend the Garnet Marketplace app.

Frequently Asked Questions

Got questions about white-label marketplace software? We've got answers!

Ask a Question
  • 01

    What is a white label marketplace software?

    White label marketplace software allows you to fully customize and brand a marketplace platform without exposing any third-party technology or branding.

  • 02

    How does it benefit my business?

    You gain access to robust technology immediately while offering vendors the same level of credibility as a custom-built solution, without the time or cost of developing it yourself.

  • 03

    How can I customize the marketplace to fit my brand?

    Garnet provides a dedicated customization section where you can adjust brand colors (primary, warning, success), upload logos (header and login page), set a custom favicon, use your own domain name, change the menu layout, customize the support contact, and tailor platform terminology. All of this is available without writing code.

  • 04

    Can I integrate Garnet with my existing login system?

    Yes. Garnet supports Single Sign-On (SSO), which allows you to connect your existing authentication system. Vendors logged into your website or app can access the marketplace portal with one click, without needing separate credentials.

  • 05

    Can Garnet be embedded within my existing website or app?

    Yes. Garnet can be embedded as an iFrame within your own application. Combined with SSO, this provides a fully integrated experience where vendors never leave your environment while managing their products and orders.

  • 06

    Does white-labeled Garnet contain any hidden branding or links to Garnet?

    No, it's only you and your brand. When properly configured with your custom domain, logos, and colors, vendors won't be able to tell that the marketplace is using third-party software. Even invoices and documents only contain your marketplace details.

  • 07

    How is vendor support handled with white-label? Do they contact Garnet directly?

    You are the only ones that know we exist. We support you. And vendors contact you if they have any questions.

  • 08

    How do white-label costs compare to custom development?

    There are 2 distinct layers to consider: branding the platform and building unique functionality.

    White-label customization, such as branding and configuration, is included as a recurring monthly fee. Custom development, on the other hand, applies when you need features specific to your business and typically involves one-off costs based on development time and complexity.

  • 09

    Can vendors access the platform through my own domain?

    Yes. Instead of using the default Garnet URL, you can set up a custom domain such as vendors.yourbrand.com. Combined with a custom favicon, the browser tab and address bar will fully reflect your brand identity.

  • 10

    Can I change the terminology used in the platform?

    Absolutely. Garnet lets you replace default terms to match your business model. For example, you can change "vendors" to "sellers", "artisans", or "members", and "products" to "listings", "items", or any term that fits your marketplace. All wordings can also be translated into multiple languages.

Ready to own your marketplace platform?

Start building your white-label marketplace today with Garnet. Full brand control, powerful features, and expert support.

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