What is the best white label marketplace platform?

The best white label marketplace platform depends on your stack. If you already sell on Shopify, a multi-vendor app like Garnet keeps Shopify's checkout and adds vendor accounts, commissions, and payouts under your brand. Sharetribe and Yo!Kart are standalone alternatives that run outside the Shopify ecosystem.

Can I run a white label B2B marketplace with Garnet?

Yes. Garnet powers white label B2B marketplaces with vendor approval, tiered and per-vendor commissions, custom pricing, and flexible payout schedules that suit net terms, all under your own brand and domain.

Does white-labeled Garnet contain any hidden branding or links to Garnet?

No, it is only you and your brand. When configured with your custom domain, logos, and colours, vendors cannot tell the marketplace uses third-party software. Even invoices and documents only contain your marketplace details.

How much does white label marketplace software cost?

Garnet pricing is custom and quote-based, matched to your product volume or a revenue-sharing model. White-label branding and configuration are included with no hidden costs. Custom development for features unique to your business is quoted separately.

Can vendors access the platform through my own domain?

Yes. Instead of the default Garnet URL, you can set up a custom domain such as vendors.yourbrand.com. Combined with a custom favicon, the browser tab and address bar fully reflect your brand identity.

White Label Software Marketplace

Launch a marketplace that carries your name, not ours. You own the brand, the domain, and the customer relationship. We run the technology behind the scenes.

Request a demo

What is a white label software marketplace?

A white label software marketplace is a ready-made multi-vendor platform you rebrand as your own. Vendors and buyers see your logo, colours, and domain, never the underlying software. Garnet is white label marketplace software built on Shopify, so you launch a fully branded marketplace in days instead of months.

Want the wider picture first? Compare it with general marketplace software, see how the no-code marketplace builder works, or read our guide on how to choose marketplace software.

What a white label marketplace needs

Every white-label marketplace has to cover the same jobs. Here is what those jobs look like, and how the Garnet Marketplace Shopify app handles each one.

White-label requirement	How Garnet delivers it on Shopify
Your brand, not the vendor's software	Custom domain, logo, colours, favicon, and terminology, with zero Garnet branding anywhere
Vendor onboarding under your name	Self-serve sign-up, application, and approval, with a branded dashboard for each seller
Product and inventory sync	Vendors connect Shopify, WooCommerce, PrestaShop, the API, or Google Sheets
Commissions and vendor payouts	Percentage or flat fees, automated payouts via Stripe, PayPal, Mollie, or Airwallex
Trusted checkout and hosting	Shopify handles checkout, payments, and hosting, so there are no servers to run
Your own login and embedding	SSO plus iFrame embedding so vendors never leave your environment

The promise of Total Brand Cloaking

One of the biggest challenges when building an online marketplace is establishing trust, both with customers and with vendors.

On the customer side, trust is earned through a polished front-end website, high-quality products, great online presence, and strong customer relationship management (for example, handling refunds or returns smoothly).

On the vendor side, trust comes from credibility, consistency, and brand ownership. Garnet helps you build that trust by allowing you to fully white-label the platform, so vendors only see your brand, not third-party software.

By combining a user-friendly application with complete brand control, you create a professional, trustworthy environment that reassures vendors and strengthens long-term relationships.

Key Features

Full customization

Tailor every visible aspect of the marketplace to match your brand identity. No coding required.

Includes:

Logos, colors, typography, and layouts
Vendor portal and customer-facing pages
Emails, notifications, and messages
Custom domains and URLs
Platform language and terminology

All customization is available without writing code.

Learn more

Administration control

Maintain full operational control over your online marketplace at every stage.

Includes:

Approve or reject vendors and products
Define commission structures and pricing
Manage payouts, orders, and disputes
Configure shipping rules and workflows

Garnet gives marketplace operators complete visibility and control, even as vendors, products, and transactions grow.

Learn more

Powerful integrations

Connect Garnet with the tools you already rely on through our native integrations.

Includes:

E-commerce: Shopify, WooCommerce...
Payments: Stripe, PayPal, Mollie
Emailing: Klaviyo, Brevo
Shippo: +40 global carriers

For specific requirements, our team can design and implement custom integrations tailored to your business needs.

Learn more

See more features

Why choose Garnet Marketplace?

A marketplace platform built to scale

Garnet is a modular marketplace solution designed to support both day-to-day operations and long-term growth.

From MVP to enterprise scale, you can manage vendors, products, commissions, and orders from a single admin interface, without adding complexity as your marketplace grows.

Test your market, onboard sellers smoothly, adjust your commission models with confidence, and scale your operations at your own pace. Our platform is designed to stay simple for admins, vendors, and customers alike, with expert support available whenever you need it.

Built by marketplace operators

Garnet was created by people who have built and operated online marketplaces themselves.

François, Garnet's founder, faced the same challenges while building a marketplace for a major Asian electronics company. When no existing solution offered enough control, flexibility, or reliability, he built one from scratch. That marketplace later expanded to 9 countries and contributed to a valuation exceeding $500M.

This real-world experience directly shapes how Garnet helps you manage operations, avoid common pitfalls, and drive sustainable marketplace growth.

Proven marketplace expertise

We have supported 200+ marketplace businesses across B2B, B2C and C2C models. This gives us deep insight into both the technical requirements and the business realities of building, launching, and scaling multi-vendor marketplaces.

When you choose Garnet, you're not just adopting software. You're partnering with a team that understands how successful marketplaces are built and run.

Human-first support

No chatbots. No ticket ping-pong.

Every time you contact Garnet, you speak directly with marketplace experts who know the product, the ecosystem, and the challenges you face. We're here to help you move forward quickly and confidently when it matters most.

Europe-based, globally available

Our headquarters are located in Amsterdam, the Netherlands. This allows us to share significant working hours with teams across Europe, the Americas, and other regions, ensuring smooth communication, faster responses, and reliable support wherever you operate.

Designed for Every Industry

Garnet supports a wide range of white-label marketplace models, across both physical and digital products. Whether you are building a niche platform or a multi-category marketplace, Garnet adapts to your business requirements.

Furniture

Marketplaces bringing together manufacturers, designers, and independent sellers offering home décor items, made-to-order furniture, or curated second-hand pieces.

Local commerce

Community-driven marketplaces designed to highlight local shops, nearby producers, and independent retailers, supporting short supply chains and neighborhood businesses.

Digital assets

Marketplaces dedicated to digital goods such as downloadable content, online training programs, music files, or software licenses, where delivery and access are fully digital.

See more industries on our Shopify multi-vendor page

Pricing

Garnet pricing is custom and quote-based. Every plan includes full white-label branding with no hidden costs, priced by your product volume or a revenue-sharing model. Contact us for a quote that fits your marketplace.

Start up

For new businesses

Only for new and recent businesses

What you get:

All features included
Unlimited vendors
No hidden costs
Up to 2k products

Scale

Partnership

Pricing based on a revenue sharing model

What you get:

All features included
Unlimited vendors
Unlimited products
No hidden costs
Revenue sharing model

See pricing details

Latest Insights

Discover our most recent articles:

Online Marketplace Strategy: A 2026 Growth Guide

Your online marketplace strategy in the right order: build the platform, recruit vendors, then drive demand. A 2026 growth guide from 200+ marketplaces.

Marketing Strategies for B2C & B2B Marketplaces

Master marketing for B2B & B2C marketplaces in 2026. Discover advanced strategies for SEO, Ads, LinkedIn ABM, and build a trust-driven ecosystem.

Understand Tax & Duty Requirements for a B2C Marketplace (Merchant of Record)

Understand tax and duty requirements for a B2C marketplace operating as Merchant of Record. Covers VAT, GST, sales tax, customs duties, and technical setup on Shopify.

See more on our blog

Satisfied customers all around the world

Without doubt the best

Customer: Fabien, Oody - FranceGarnet is without doubt the best multivendor marketplace I've used. The platform is intuitive, simple and meets our needs perfectly. Customer support is always responsive and available.

Simple intuitive

Customer: Genís, Football Host - SpainApp very useful as a marketplace. Simple intuitive, easy to manage and above all great support and quick attention by François. He helped us at all times and adapted the platform to our needs and new features for us.

Best marketplace app we have used

Customer: Amplife® - United StatesAfter testing multiple apps, Garnet is the best marketplace app we have used. With their expertise, they've created an intuitive and simple solution (for us and vendors). Garnet is constantly improving their offering, releasing new features and their customer service is some of the best we have received.

A breath of fresh air

Customer: Resident Artisan - United KingdomGarnet was a breath of fresh air after struggling to get Webkul and other marketplace technologies set up. Garnet is incredibly easy to use for both me as the store owner and my vendors. It's getting new features nearly every week and constantly improving. So glad I found this app!

Next level customer service and support

Customer: Rachael, The Cloth Stash - AustraliaGarnet Marketplace is a new app but Francois is constantly updating and improving features. His customer service and integration support is next level. He responds to emails quickly and works closely with you to ensure the app is meeting your specific needs. The app is much simpler to set up and easier to navigate (for both ourselves and our vendors) than other marketplace apps we had trialled.

Easiest way to implement a multi-vendor marketplace

Customer: Eric, Twigs Paper - United StatesGarnet has been the easiest way to implement a multi-vendor marketplace into my Shopify store. Other marketplace apps like Webkul seemed so daunting to use, but with Garnet, the integration worked seamlessly with my store collections. My vendors have been able to easily track their sales with the user interface, and there was no code involved for getting the app up and running.

None surpasses the excellence of Garnet

Customer: Sara, KarmaChic Marketplace - United StatesHaving explored various multi-vendor marketplace solutions, ranging from Dokan to Shopify Multi-vendor, I can confidently say that none surpasses the excellence of Garnet. Garnet simplifies the vendor account setup, product addition, and payment process, creating a user-friendly environment that incentivizes vendors to join your platform. What sets Garnet apart is not only its exceptional...

So much better

Customer: Tony, Organic Soda Pops - United StatesWe installed the Webkul Market Place app and it covers all the bases, however, it requires much time and experience. Along comes Garnet and everything is so much easier and better. François the developer is a good man who responds promptly when needed. I highly recommend the Garnet Marketplace app.

Helped our marketplace grow

Customer: MyNextBike - United KingdomFrançois and the team have been exceptional and really helped our marketplace grow into what it is today. Through this app we were able to build a scalable marketplace with all the functionality you can expect from any leading c2c marketplace.

Far surpasses competitors

Customer: ToolDay - United StatesGarnet provides an elegant UI that ensures a frictionless vendor experience helping marketplaces that supports ease in vendor acquisition. Garnet far surpasses competitors. The documentation is robust and clear. The support and communication offered by the Garnet team is stellar.

An absolute game changer

Customer: Madeit Australia - AustraliaGarnet has been an absolute game changer for us as a Marketplace. Our team efficiencies have improved by 40% as there are such few issues and anything that pops up is dealt with swiftly.

Flexible and collaborative

Customer: The Vocal Market - NetherlandsWhenever I was missing a feature or needed something implemented in a different way, François thought with me and helped me find a solution. A truly flexible and collaborative approach.

Clean tech and exceptional team

Customer: HoneyBee Hive Rug Hooking - United StatesWe're working to set up a vertical marketplace and the team at Garnet has been extremely helpful and supportive. The tech is clean and the app has what is needed to support our use case!

Amazing customer service

Customer: Hiccups Children's Boutique - United StatesAmazing customer service! I had questions about customizing fields for my store, I received a call right away and changes were made within days.

Everything I need

Customer: The Modest Avenue - United StatesEasy to use. The team is very responsive and professional. So far they have everything I need to start my multivendor site.

Best in market by a long shot

Customer: Global De-Stash - AustraliaAfter trying every marketplace app available, Garnet is definitely the best of them all. Francois is so helpful and has obviously experienced the pain-points himself which make the features even more credible. Best in market by a long shot.

Nothing was too much trouble

Customer: Party Bag World - United KingdomReally happy with Garnet and the approach they take to the entire process. From the outset, nothing was too much trouble, out of regular hours support and a complete willingness to adapt to our needs. Highly recommend.

Vendors are so much happier

Customer: Main Street Collective - United StatesWe switched to Garnet and our vendors are so much happier. Support team resolves issues within hours to days.

Stable, reliable, beautiful UX

Customer: Mercatiko - Costa RicaIt's well built and free of errors. Excellent support. A stable and reliable app. A beautiful, user-friendly UX.

Available immediately

Customer: Rachel Sender - NetherlandsI had a chat with Paul and François about opening a marketplace and they were available immediately to answer all my questions and even set up a call to talk. Great service!

Straightforward and easy

Customer: The Luxe Almari - United KingdomWe tried several multi-vendor apps (Webkul etc) before finding Garnet. Most of the multivendor apps are so difficult for sellers to set up their accounts and list their items. Garnet marketplace is very easy to use as a business owner I wanted the seller UX to be straightforward and easy - and this is what Garnet provides. Francois and Paul are both amazing and helped me set up my market place within 24 hours and have been so supportive.

Eine super App!

Customer: DeinZaubershop.com - AustriaIch habe Garnet genutzt und muss sagen, dass es eine super App ist! Das Team, der Support und alles, was dazugehört, sind klasse. Die App bietet viele Möglichkeiten, die im Vergleich zu vielen anderen Anbietern, bei denen alles 0815 ist, wirklich herausstechen. Paul hat mir sehr geholfen zu verstehen, wie die App funktioniert, und bei Fragen per E-Mail kam auch immer prompt eine Antwort mit einer Lösung oder einem Lösungsvorschlag.

Most intuitive tool of its kind

Customer: ccreation.store - United KingdomWe've been using Garnet Marketplace for just over a year, it is the most intuitive tool of its kind. Their team has been incredibly supportive from day one, helping us transform our store into a fully functional multi-vendor marketplace. Francois has been outstanding — quick to respond to any issues, open to feedback, and always willing to implement solutions that meet our needs.

Runs like silk

Customer: BAM! FITennis & Wellness - United StatesFrancois was amazing. He was able to help us with the configuration swiftly. And the app runs like silk now for us. Great add on for anyone seeking to sell others products like a mini Amazon.

Everything I need it to be

Customer: Amerili - United StatesGarnet multivendor marketplace has been everything I need it to be. I've tried other apps like WebKul and ShipTurtle, and I wasn't particularly impressed. Garnet values you, is constantly coming out with new features, has great support, and is pretty straight-forward.

Approachable and quick

Customer: Ceylon Supermart - United KingdomGarnet always understand our needs as budding market places and approachable. Quick response time as well.

Super communicative founders

Customer: Vegan America - United StatesGreat platform, founders are super communicative and willing to help.

Fantástica app

Customer: qr.infotickets - SpainFantástica app para vender productos de diferentes vendedores. Atención al cliente muy rápida y eficaz por parte de François. Además, se adaptaron a nuestras necesidades incluyendo nuevas funcionalidades para nosotros.

Hands-down the best app

Customer: Cut the Line - United StatesIf you have multi vendors, Garnet is hands-down the best app. The app is great, user-friendly, IT support is always on it. They're always making changes to best fit all the needs of our customers. I love this app.

Great design and functionality

Customer: Milkmans Market - AustraliaThe design and functionality look great! The founders are very helpful!

Very fast to get up and running

Customer: RYDIQO - United KingdomVery good customer service, they really listen to you and help you where it's needed. Recommend their app for any marketplaces out there and it's very fast to get up and running.

Die fortschrittlichste und beste Lösung

Customer: murabaha-shop - GermanyUnschlagbarer und herzlicher Support. Die beiden Gründer machen gemeinsam den Support und sind offen für jegliche Art von Fragen. Die App ist meiner Meinung nach die fortschrittlichste und derzeit beste Lösung für einen Online Marktplatz im europäischen Raum und darüber hinaus. Und sie werden immer besser. Weiter so!

A key part of our growth

Customer: Thibault Henry, Bazaa - AustraliaGarnet has been a key part of our growth. The platform's integrations and customizations helped us solve critical industry challenges, particularly around logistics, and vendor onboarding. It's enabled us to scale significantly over the past 12 months (5x revenues). I highly recommend.

A partner who shows up and adapts

Customer: Givingism - United StatesWorking with Garnet has been great. Their interface is clear, straightforward, and easy for our sellers to navigate. Their team provides incredible customer service as they are prompt and accommodating to my specific needs. If I need a feature that doesn't exist, they're willing to provide custom work at reasonable prices or even for free. If you're building a marketplace on Shopify and want a partner who shows up and adapts with you, Garnet is the one I'd point you toward.

Frequently Asked Questions

Got questions about white-label marketplace software? We've got answers!

Ask a Question

What is a white label software marketplace?
A white label software marketplace is a ready-made multi-vendor platform you rebrand as your own. Vendors and buyers see your logo, colours, and domain, never the underlying software. Garnet runs one on top of Shopify, so you launch fast without building the platform from scratch.
What is the best white label marketplace platform?
The best white label marketplace platform depends on your stack. If you already sell on Shopify, a multi-vendor app like Garnet keeps Shopify's checkout and adds vendor accounts, commissions, and payouts under your brand. Sharetribe and Yo!Kart are standalone alternatives that run outside the Shopify ecosystem. Weigh them against open-source marketplace software before you commit.
How can I customize the marketplace to fit my brand?
Garnet provides a dedicated customization section where you can adjust brand colors (primary, warning, success), upload logos (header and login page), set a custom favicon, use your own domain name, change the menu layout, customize the support contact, and tailor platform terminology. All of this is available without writing code.
Can I integrate Garnet with my existing login system?
Yes. Garnet supports Single Sign-On (SSO), which allows you to connect your existing authentication system. Vendors logged into your website or app can access the marketplace portal with one click, without needing separate credentials.
Can Garnet be embedded within my existing website or app?
Yes. Garnet can be embedded as an iFrame within your own application. Combined with SSO, this provides a fully integrated experience where vendors never leave your environment while managing their products and orders.
Does white-labeled Garnet contain any hidden branding or links to Garnet?
No, it's only you and your brand. When properly configured with your custom domain, logos, and colors, vendors won't be able to tell that the marketplace is using third-party software. Even invoices and documents only contain your marketplace details.
How is vendor support handled with white-label? Do they contact Garnet directly?
You are the only ones that know we exist. We support you. And vendors contact you if they have any questions.
How much does white label marketplace software cost?
Garnet pricing is custom and quote-based, matched to your product volume or a revenue-sharing model. White-label branding and configuration are included with no hidden costs. Custom development for features unique to your business is quoted separately, based on time and complexity. See the pricing page for the plan structure.
Can vendors access the platform through my own domain?
Yes. Instead of using the default Garnet URL, you can set up a custom domain such as vendors.yourbrand.com. Combined with a custom favicon, the browser tab and address bar will fully reflect your brand identity.
Can I change the terminology used in the platform?
Absolutely. Garnet lets you replace default terms to match your business model. For example, you can change "vendors" to "sellers", "artisans", or "members", and "products" to "listings", "items", or any term that fits your marketplace. All wordings can also be translated into multiple languages.
Can I run a white label B2B marketplace with Garnet?
Yes. Garnet powers white label B2B marketplaces with vendor approval, tiered and per-vendor commissions, custom pricing, and flexible payout schedules that suit net terms, all under your own brand and domain. See the dedicated B2B marketplace page for details.

See It in Action

Discover how real marketplaces have implemented these solutions to grow their business.

Bazaa

Founded in Australia, Bazaa is the leading online marketplace for vintage, designer, and antique furniture, connecting buyers with high-quality, second-hand homewares.

Made It Australia

Founded in Australia, MadeIt is the leading online marketplace for handmade goods, showcasing unique creations from Australian makers and artisans.

Vegan America

Founded in the USA, Vegan America is the leading online marketplace for plant-based products from multiple industries (e.g., food, cosmetics, fashion).

The Bradery

The Bradery is a key player in the flash sales market, operating a curated online platform that hosts limited-time sales of premium brands.

My Next Bike

Founded in London in 2021, MyNextBike is the leading online platform for second hand bicycle and e-bicycle in the UK.

Geloof Digitaal

Geloof Digitaal is a Christian-focused e-commerce platform offering encrypted e-books, high-quality e-readers, and physical accessories.

The Vocal Market

Founded in the Netherlands by a former DJ with over 50 million streams, The Vocal Market is an online marketplace dedicated to buy and sell high-quality acapella vocals, performed by talented vocalists.

See all use cases

Ready to own your marketplace platform?

Start building your white-label marketplace today with Garnet. Full brand control, powerful features, and expert support.

Install on Shopify

White Label Software Marketplace

What is a white label software marketplace?

What a white label marketplace needs

The promise of Total Brand Cloaking

Key Features

Full customization

Administration control

Powerful integrations

Why choose Garnet Marketplace?

A marketplace platform built to scale

Built by marketplace operators

Proven marketplace expertise

Human-first support

Europe-based, globally available

Designed for Every Industry

Furniture

Local commerce

Digital assets

Pricing

Start up

Scale

Partnership

Latest Insights

Online Marketplace Strategy: A 2026 Growth Guide

Marketing Strategies for B2C & B2B Marketplaces

Understand Tax & Duty Requirements for a B2C Marketplace (Merchant of Record)

Satisfied customers all around the world

Without doubt the best

Simple intuitive

Best marketplace app we have used

A breath of fresh air

Next level customer service and support

Easiest way to implement a multi-vendor marketplace

None surpasses the excellence of Garnet

So much better

Helped our marketplace grow

Far surpasses competitors

An absolute game changer

Flexible and collaborative

Clean tech and exceptional team

Amazing customer service

Everything I need

Best in market by a long shot

Nothing was too much trouble

Vendors are so much happier

Stable, reliable, beautiful UX

Available immediately

Straightforward and easy

Eine super App!

Most intuitive tool of its kind

Runs like silk

Everything I need it to be

Approachable and quick

Super communicative founders

Fantástica app

Hands-down the best app

Great design and functionality

Very fast to get up and running

Die fortschrittlichste und beste Lösung

A key part of our growth

A partner who shows up and adapts

What is a white label software marketplace?

What is the best white label marketplace platform?

How can I customize the marketplace to fit my brand?

Can I integrate Garnet with my existing login system?

Can Garnet be embedded within my existing website or app?

Does white-labeled Garnet contain any hidden branding or links to Garnet?

How is vendor support handled with white-label? Do they contact Garnet directly?

How much does white label marketplace software cost?

Can vendors access the platform through my own domain?

Can I change the terminology used in the platform?

Can I run a white label B2B marketplace with Garnet?

See It in Action

Ready to own your marketplace platform?