Build a wellness marketplace customers can trust
Bring clean beauty, nutrition, fitness and mindfulness brands together on one Shopify store. Vet every brand, show what is inside every product, and offer subscriptions for the products customers reorder.
Trust is the product
Wellness buyers read labels. A wellness marketplace earns trust by checking who sells and making every product transparent.
Vet every brand
Ask for certifications, lab results or insurance in your application form, as file uploads, and approve brands one by one.
Approve every listing
Check claims and labels before a product goes live.
Show the details
Fields for ingredients, certifications (organic, vegan, cruelty-free), allergens and usage, filterable on your store.
Let customers ask
Buyers message a brand before they buy.
What you can sell
| Category | Examples | Useful Garnet features |
|---|---|---|
| Clean beauty and skincare | Serums, soaps, natural cosmetics | Ingredient fields, product approval |
| Nutrition | Teas, superfoods, healthy snacks | Subscriptions, certifications as files |
| Fitness | Yoga mats, weights, apparel | Variants, store sync from brands |
| Mindfulness | Candles, journals, aromatherapy | Bundles with product references |
| Digital programs | Workout plans, meditation guides | Files delivered after purchase |
| Sessions and classes | Coaching, yoga classes | Sold with a Shopify booking app |
Subscriptions for products customers reorder
Teas, skincare and daily essentials are bought again and again. Through the Seal Subscriptions integration, brands sell subscriptions on your marketplace, and each recurring order is split and paid like any other.
Wellness and plant-based marketplaces on Garnet
Vegan America runs 300+ plant-based brands across food, cosmetics and fashion, and recruited 200+ vendors in its first 3 months.
Frequently Asked Questions
Got questions about wellness marketplaces? We have answers.
Ask a QuestionWhat is a wellness marketplace?
A wellness marketplace is an online store where many brands and practitioners sell health, beauty, fitness and mindfulness products or services. The marketplace curates sellers and takes a commission on each sale.
How do I start a wellness marketplace?
Define your standard (clean ingredients, certified organic, women's health), write it into your vendor application, and recruit 20 to 50 brands that meet it. Then add Garnet to a Shopify store.
Can wellness practitioners sell sessions?
Yes, with a Shopify booking app for dates and times. Garnet handles the practitioner accounts, commission and payouts.
Curate the wellness brands your customers are looking for
Book a demo and we'll show you how to vet and onboard your first brands.
